I experimented and became inconsistent and this immediately had an effect. I also tried out products that didn’t bring in the expected reaction. I started an other shop with my watercolor artist friend and this negatively affected my existing shop. However, a lot of things happened since then.
My followership grew tremendously on the week when one of my product was offered for free, and I made a few hundred dollars on the same week. My product was featured in a blog post and a newsletter
My product got into the handpicked section on the Creative Market home page The first few months brought me many more positive surprises. So I was positively surprised when I made a sale 5 days after I uploaded my first product to Creative Market. I was selling premade, customizable logos on Etsy and I could only make 3 sales in 6 months.
Creative market vs inky deals how to#
After a few launches you’ll have a better understanding of these investments and how to price your products.Īt the beginning I wasn’t expecting much. I recommend you to measure the time and money needed to create your products. Your invested efforts might be different, but the steps should be similar. My average time is 2 hours, but if you plan to add new elements to your product regularly, this can go up a lot. Maintenance & Customer Service (2 hours): Depending on the complexity of your product, you’ll need to spend some time on customer service (answering questions, helping in case of technical issues) and maintaining the product. If your product is bigger (for example a set of “100 hand lettered fonts”), it worth going the extra mile and invest in some paid ads on Facebook and Instagram. Marketing (2 hours): I don’t spend much on marketing right now, but I incorporate my product into my Instagram feed and I also pin them on multiple Pinterest boards. They have to show what the set includes, and how it looks in use. Those images are the ones that sell the product to the Creative Market customers so they need to be very good. This is a very important step and don’t worry if you spend lots of time on it. Screenshots & sales copy (6 hours): While my friend works on the file format transfer, I can create the product screenshots and write the copy. She takes the Illustrator files and turns them into other formats (Photoshop, Canva). Production work (3 hours + $50 - $100): This is the phase that I can easily outsource to my designer friend.
If I skip this step, the next one become more difficult because I don’t have a map to follow.ĭigital design work (5 hours): I go digital, and create the templates in Illustrator in this phase. I sketch my product ideas on paper to have a clearer understanding on structure, style, consistency, features. Sketching (2 hours): This phase is very important. Research (4 hours): In this phase I decide on the style, and what type of elements (fonts, photos, illustrations) to use to create the template set.